ATHENS - Endless Mountains Transportation Authority's management team announced a new identity for its public transportation fleet: BeST Transit.

The new logo and name are a fresh new way to refocus the communities it serves. BeST is a rural multicounty public transit agency situated along the northern tier of Pennsylvania that services 2,700-square miles.

"Simply put, we are the best public transportation in the three-county coverage area of Bradford, Sullivan and Tioga counties," a BeST Transit spokesperson said. "We are excited about the rebranding and new image and want to emphasize our commitment to providing quality public transportation."

EMTA has been managed by River Valley Transit, since the fall of 2011.

River Valley Transit General Manager Bill Nichols offered the following:

"The vision behind BeST Transit is very literal: Ride the best in the Endless Mountains. The staffs at EMTA and RVT are excited about the rebranding. It breathes a new life into a very important resource featured in the Northern Tier.

In addition, EMTA board president and Sullivan County Commissioner Bob Getz:

"I embrace the new look of BeST Transit. The drivers and staff will continue to deliver the same great service to EMTA's three-county area and it shows a new commitment we have to the public as being the best in the Northern Tier."

The blue and green logo features the letters B, S and T with a lower-case "e". The "e" is also symbolic of how BeST will be using renewable energy with some vehicles in its fleet.

In May, 2013, a fixed-route public bus will be the first public transit vehicle in the region to be powered by compressed natural gas.

"This is an exciting and historic moment for public transit in the Northern Tier," said the BeST Transit spokesman. "The natural gas industry is playing a vital role in the infrastructure of Bradford, Sullivan and Tioga counties. And, to utilize the resource only makes good environmental sense for the communities it serves."

BeST Transit will continue to feature fixed public bus routes in the three counties in addition to door-to-door shared ride service.

While the familiar Blue Bus vehicles will still operate until they are replaced, the new fixed routes will be a featured silver color with the BeST logo.

Door-to-door shared ride vehicles will continue to be white and feature the new logo.

A new Web address will be phased in, as well: www.goBeSTtransit.com

For additional information, contact BeST's customer service department at 1 (800) 242-3484, ext. 222, for BeST fixed-route schedules or shared-ride applications. BeST's Web site is www.goBeSTtransit.com.